Shopping the Competition - "The merit in shopping the competition is not only to discover a competitor's marketing position, but also to develop strategies to take business away from the competition."

Topics Covered -

• The attitude "We have no competition" can be fatal • Comprehensive evaluation questionaire • Using current residents as shoppers • Training individuals to shop • Monthly fee comparisons • Scoring the competition • Stop prospects from visiting the competition • What's the competition saying about you?


Shopping the Competition MM1004$12.95
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