Marketing Mistakes - "Solid marketing principles are not a mystery. Reducing mistakes helps create the right environment that causes customers to want to invest in a new home."

Topics Covered -

• The sales force is the best marketing tool • The market is totally identified • Direct mail is all junk mail • "Sales are great, why waste the money?" • Company size determines the marketing budget • Word of mouth is the best marketing • Price is the prime marketing instrument • Many other marketing mistakes revealed


Marketing Mistakes MM1001$11.95
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