Marketing an Art and Science - "Combining the scientific techniques of research with expressive forms of marketing improves the quality and increases the quantity of prospects responding to your advertising."

Topics Covered -

• Combining information and creativity • Knowing where best to advertise • How to establish an advertising budget • How to measure results to build a strong marketing plan • Step-by-step system to disclose sales patterns • Procedures to clarify where to advertise • Sales analysis to improve closing ratios • Ad summary, incoming lead recap, and time lag report


Marketing an Art and Science MM1003$17.95
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