Lead Follow-up Sequence - "Developing a prospect is similar to developing a relationship. Prospect development is of extreme importance if your are to maximize the financial investment you made to obtain the lead."

Topics Covered -

• Required frequency of follow-up • Proper sequence of mailings • Purpose of standardized procedures • Value in regular company contact • How to assure leads are being handled properly • Creative mailings • Avoiding complacency or 'Do it My Way' syndrome • Bridging the gap between a lead and an actual prospect


Lead Follow-up Sequence MM1010$9.95
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