Developing a Lead Bank - "You increase the worth of a lead bank by identifying and working with prospects who have the highest likelihood of buying a new home."

Topics Covered -

• Why the goals should be quantity and quality • Retaining sold leads for future marketing • Adding walk-in traffic to lead bank • Why a master lead file is imperative • Duplicate name control • Security of a lead bank • Killing a lead should not mean 'No Sale' • Working a prospect list


Developing a Lead Bank MM1013$9.95
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