Basics of Direct Mail - "Direct mail today must do more than provide information. The copy used should get to the point quickly, be believable, and encourage response from qualified prospects."

Topics Covered -

• Selecting and compiling beneficial lists • Getting it opened is the first hurdle to overcome • How to get to the point quickly • Communicating with the customer • Being believable • Making it easy to respond • Overcoming the junk mail image • Using benefit statements to create a mood


Basics of Direct Mail MM1007$10.95
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